Lauren Matison is an East Coast-based journalist, editor, brand consultant and environmental advocate. Lauren specializes in outdoor adventure, sustainability and family travel as well as in-depth service pieces on fitness and training. Her current outlets include The New York Times, Travel + Leisure, Outside Magazine, Thrillist and Backpacker.

In 2007, Lauren founded, an award-winning green travel site that Lonely Planet called “one of the top 10 most reliable websites in responsible travel today.” Acquired by OutdoorFest in the fall of 2016, oM has been featured in major outlets including the NYT, Outside and Cosmopolitan. Lauren has filmed several on-air travel segments with NBC’s Today in NY Show and regularly produced and hosted travel panels at events like The New York Times Travel Show, the Travel and Adventure Show, and New York Travel Festival. Lauren was previously the Green Getaways columnist at Travel + Leisure.

After bikepacking some 500 miles across France to raise money for World Bicycle Relief, Lauren is currently planning her next wild two-wheeled ride.

View Lauren’s full portfolio at